TikTok Live
Services and history
( TikTok Live Stream )
Our live streaming company decided to venture into e-commerce live streaming on TikTok Live as it launched it's Shop feature back in 2022. This bold move proved to be incredibly successful, as we were able to help brands triple their sales in just a few months. By leveraging the power of live streaming, the convenience of buying products in the same platform and the massive audience on TikTok, our company was able to showcase products in a compelling and interactive way, driving a significant increase in sales for our partner brands through Tiktok live streaming.
The combination of entertainment and shopping in TikTok live stream proved to be a winning formula, capturing the attention of a wide audience and converting them into loyal customers. This success story demonstrates the potential of Tiktok live streaming for e-commerce and the impact it can have on businesses looking to boost their sales and reach a larger audience.
Why TikTok Live?
Engagement and Community Building: TikTok Live allows creators to engage with their audience in real time, fostering a sense of community.
Monetization Opportunities: TikTok Live provides creators with various monetization options, including virtual gifts from viewers.
Access to a Broad Audience: TikTok boasts a massive user base across Asia, making TikTok Live a powerful platform for reaching diverse demographics.
Viral Potential: The nature of TikTok's algorithm allows live streams to gain traction quickly, often leading to viral moments.
Creative Expression: TikTok Live encourages creative formats and unique content that can resonate with audiences.
Real-time Feedback: Livestreaming allows creators to receive instant feedback from their audience, helping them to adjust their content on the fly.
Cultural Relevance: In Asia, TikTok Live aligns with trends like social commerce and influencer marketing, making it an essential tool for brands and creators .
Accessibility and Inclusivity: TikTok Live is easy to access and use, allowing creators of all backgrounds to share their stories and talents.
People and culture
Our people are what make us unique. Rather than outsourcing our live streamers and technicians, we provide them with an environment that supports professional growth.
We are strong believers in giving our employees a voice. Our teams are put together in a supportive, conducive and healthy work environment to ensure maximum productivity and engagement.
Top 5 Tips for TikTok Live
Engage Your Audience: Start by greeting viewers as they join and encourage interaction by asking questions or prompting comments. Use polls or Q&A sessions to involve your audience actively.
Promote Your Live Sessions: Let your followers know in advance when you’ll be going live. Use TikTok videos, stories, and other social media platforms to build anticipation.
Plan Your Content: While spontaneity can be engaging, having a rough outline or theme for your live session can keep it structured and focused.
Leverage TikTok Features: Utilize features like filters, effects, and stickers to enhance your live stream.
Monitor Your Analytics: After your live sessions, review TikTok's analytics to understand viewer behavior. Pay attention to metrics like peak viewers, engagement rates, and audience retention.